Features to Add in Grocery Ordering App to Boost Sales

What a grocery-ordering app is—it allows you to order groceries from the app, and the delivery partner will deliver it to your doorstep.

 

Looking at the market, you’ll see that every business is moving online. People are engaging more with on-demand apps because they want convenience and reliability. They had to go outside to buy anything, such as groceries, food, or any basic essentials. But now times have changed, and technologies are better, so buying things like groceries, food, or essentials is much easier.

Many big players are already in the grocery market, but this will not create problems for entrepreneurs because the market size of grocery ordering apps is huge. Let’s discuss the features to boost sales of the grocery delivery app.

Must-Have Grocery App Features

The grocery ordering app onboards local merchants to provide groceries to its customers. Revenue from native grocery shops was low, but it skyrocketed after being added to the online grocery ordering platform. The user base was limited earlier, but now they can reach a broader audience. Now, let’s understand some features of the grocery delivery app:

Push notifications

Nowadays, every digitally optimized business uses push notifications to ensure user satisfaction. Push notifications mean updating your valuable users, such as sending notifications related to delivery and offering discounts.

Sending these push notifications to the user increases user engagement, customer retention rate, and user loyalty. Use a casual and engaging tone throughout the message, as people will be bored otherwise.

Write a short and sweet subject line, as people will not open it if it's long and boring. If a customer has not opened the app for a long time, push notifications are sent as discounts to pull that customer.

Payment Integration

All these on-demand apps succeed well due to their acceptance of digital payment integration. Cash on delivery is also an option, but most people use digital money. The customer should be allowed to choose their payment method. The app offers multiple payment options, such as credit cards, debit cards, Google Pay, and other digital wallets.

Ensuring the user makes every payment should be fully safe and secure as they fill out their private and payment details in the app.

Order History

Whenever the user orders something from the app, the history of that order is saved. This benefits the users by permitting them to select items effortlessly from the last order. If the customer wants to add some things from their last order, they do not have to find them and add them every time. They can simply open their order history, select whatever item they want, and add it to the cart.

Customers can also track their expenses through their order history. These on-demand apps become popular quickly because they provide a seamless user interface and experience. Selecting a responsible.

Simple sign up or log in

When the user opens the application, they have to register their account. If the first step of registering the account is lengthy and boring, the user will go back and delete the app due to the high competition in this field. The user will download your competitor’s app. The user just wants good offers and convenience.

The signup system should be short and require minimal customer information. So, get a reliable grocery app development service to smooth the registration process with their development experience. The service should also offer an option for existing users to log in to social media.

Easy search for groceries

The grocery ordering app already has a large number of SKUs on its list. It will be frustrating if the user has to type the full name of every item and then add it to the cart. Get a good app development service that can create a good search engine in which the customer has to write their selected product’s initials. The search bar will recommend things according to their initials, so users can easily search for preferred items and put them in the cart. 

Find nearby grocery stores

People like using the app because it helps them grab groceries fast from nearby stores. So, if you're making a grocery app, don't forget to include this handy feature. This feature makes it easy to find nearby shops. People can pick a shop by examining ratings and reviews and information on product availability, return policy, and instant delivery. You can determine which shops sell duplicate and poor-quality local ready-made food products.

Sales report and other analysis

At the end of the day, every grocery merchant wants to see their daily sales. This is a crucial element for grocery merchants to track their income on the app. They can see the number of high-selling items and lowest-selling items. The merchants decide which product to promote more. They can also track their online and offline sales.

 

Navigation and GPS

This element is crucial for both drivers and users. When the consumer orders something from the grocery store, the driver receives a request. By accepting it, they can see the map within the app, go to the grocery store, and collect the consumer’s items. Meanwhile, the consumer can track the delivery partner and see his/her location.

Read also: Tips for driving the growth of the on-demand economy

In-app Marketing

It is important for grocery merchants to promote their unique products and drive traffic to enhance their sales. The app will get two benefits from in-app advertising: money from the grocery merchant, and the second benefit is that it will get more customers as some stores sell unique items. So, to get that product at home, they will use the app and order it.

Conclusion

To wrap it up, adding extra features to a grocery app can seriously boost sales. Things like suggesting items you might like, making the app easy to use, helping you find stuff fast, and making payments simple all play a part. Plus, offering deals and rewards keeps customers interested and coming back.

When the app works well, and people enjoy using it, they tend to buy more, which helps the business grow. With these handy features, grocery apps can stay ahead of the game and succeed in the competitive market.