A Step by Step Guide to Verifying Your Facebook Business Manager Account

In today's digital age, establishing a strong online presence is crucial for businesses of all sizes. Facebook, with its vast user base, is a powerful platform for marketing and advertising. To make the most of its advertising tools and features, it's essential to have a verified Facebook Business Manager account. Verification not only adds a layer of security but also grants you access to additional functionalities. In this step-by-step guide, we'll walk you through the process of verifying your Facebook Business Manager account.

Step 1: Create a Facebook Business Manager Account

If you haven't already, start by creating a Facebook Business Manager account. You can do this by going to business.facebook.com/create and following the prompts to set up your account. Ensure that you have administrative access to the Facebook Page you intend to associate with your Business Manager account.

Step 2: Navigate to Business Settings
Once your Business Manager account is set up, log in, and click on the "Business Settings" option located in the upper-right corner of the screen. This will take you to the Business Settings menu, where you can configure various aspects of your account.

Step 3: Choose the Security Center
In the Business Settings menu, select "Security Center" from the left-hand column. The Security Center is where you'll find options for verifying your account and enhancing its security.

Step 4: Start the Verification Process
Under the Security Center, click on the "Start Verification" button. Facebook will guide you through the verification process with a series of steps and requirements.

Step 5: Provide Business Information
You'll be asked to provide detailed information about your business, such as its legal name, address, and tax identification number. Ensure that the information you provide is accurate and matches the details of your business.

Step 6: Submit Documentation

Facebook may request documentation to verify your business. This can include official documents like utility bills, business licenses, or tax certificates. Ensure that the documents are clear and match the information you provided earlier.

The documents you will need to verify your company on Facebook Business Verification:
1. Proof of Legal Name – one of these will suffice:
Company Incorporation Certificate
Business Registration (BR)
VAT/Tax Certificate

2. Proof of Address – one of these:
Utility Bill (Electricity/Phone bill)
Bank Account Statement

Step 7: Review and Submit

Before submitting your verification request, double-check all the information you've provided, including the documentation and domain verification, if applicable. Once you're satisfied that everything is accurate, click the "Submit" button.

Step 8: Wait for Verification

After submitting your verification request, Facebook will review the information and documents you've provided. This process can take a few days to a few weeks, depending on Facebook's verification queue.

Step 9: Receive Verification Confirmation
Once Facebook has completed the verification process, you'll receive a confirmation email. If your verification is successful, you'll now have a verified Facebook Business Manager account with access to additional features and enhanced security.

Domain Verification

Verifying your domain is a crucial step that allows you to assert ownership of the domain associated with your Facebook Business Manager account. This verification not only grants you access to Facebook Ads Manager but also plays a pivotal role in safeguarding your valuable content on Facebook. By logging into Facebook Business Manager, you ensure the protection of your content and gain access to essential features related to your domain and its tracking.

Moreover, domain verification enhances the credibility of your company, underscoring your commitment to transparency and authenticity in your online presence.

Accessing Business Manager Settings:
Begin by navigating to "Business Settings" and then select "Brand Safety."

Type of Domain Verification Methods:
DNS Verification
HTML File Upload
Meta-tag Verification

DNS Verification:

To initiate DNS verification, go to your domain registrar's DNS settings page.

Create a new DNS record of type TXT.

If necessary, use the "@" symbol in the hostname field.

Copy and paste the TXT record provided by the Business Manager for verification into the content field.

Return to Business Manager and click on 'Verify.'

HTML File Upload:

Download the HTML file provided.

Upload this file into the root folder of your website.

Go back to Business Manager and click 'Verify.'

Meta Tag Verification:

Within your website's homepage code, locate the <head> section.

Add the specified meta-tag to the HTML code within the <head> section.

Confirm the addition of the meta-tag by checking the HTML source code of your website's homepage.

Return to Business Manager and select 'Verify.'

Waiting for Verification:

Once you've completed the verification process, you might wonder about the timeframe for Facebook Business Verification.

Typically, after submitting your verification application, it takes approximately 1-5 business days to receive a response. This duration may vary depending on Facebook's policies and the completeness of your application. Once the verification process aligns with Facebook's criteria, your Business Manager will attain verified status.

What if the Verification Button Is Disabled?

Encountering a disabled verification button is a common issue, especially for new business accounts that aren't utilizing apps requiring Facebook Business Verification. Fortunately, you can follow this guide to re-enable the button:

Begin by visiting the Facebook Developers page. Look for 'Get Started' or 'My Apps' in the top right corner.

Select the 'Create an app' option.
Choose any of the available options OR Business from the pop-up display and click 'Continue.'
Provide the following details: your email address, app name, and the purpose of your account. Then, from the drop-down menu, select your Facebook Business account and click 'Create App.

You're all set. Return to Facebook Business Manager, navigate to the Security Center, and you'll find that the 'Start Verification' button is now enabled.

Now that your Facebook Business account is successfully verified, what's the next step?

You'll want an effective means to connect with all those new customers who have shown interest in your page. This is where the WhatsApp Business API comes into play, offering a powerful communication tool for engaging with your audience.

Conclusion

Verifying your Facebook Business Manager account is a vital step toward maximizing the potential of your business's online presence. It not only provides added security but also unlocks valuable tools and features for effective advertising and marketing. By following the step-by-step guide outlined above, you can navigate the verification process with ease and ensure that your business is well-positioned for success on Facebook. Don't delay - start the verification process today and reap the benefits of a verified Business Manager account.